Fredisaten Brand Origin Story

Fredisaten began with one horse and how much he changed things for me.

Fred, whose registered name is Fredisaten, is an off-track Thoroughbred. He came into my life with a past I knew nothing about, and it took time to learn who he really was.
 

Some things took longer than I expected. There were times when the next step needed to wait, and other times when Fred made it clear he was ready. Learning that difference became an important part of our relationship.
 

As I got to know him better, I started paying closer attention to how the products we used were actually designed, and why some worked better than others.
 

I've always loved creating and designing things, and once I had Fred, I finally had a reason to actually build something.